Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify.
As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more difficult to define. What is the value of ten retweets on Twitter? What are 1,000 daily views of your company
We Live in a More Dynamic World
It’s no secret mobile technology has completely changed the marketing landscape. Now, your daily consumer has instant access to live video streaming, tweets, posts, pins, snaps and an assortment of social media postings—all right in his or her pocket. It is estimated that the average user spends about 5 hours daily on the Internet. During that time spent online, consumers are bombarded with countless advertisements and promotional messages. Because of this, it is increasingly
