Archive for August, 2014


What Does Good Marketing Look Like?

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How to Revamp Your Company’s Marketing

Marketing is necessary, yes. Most professionals acknowledge this. However, marketing is probably the most misunderstood and poorly executed aspect of business. Too often businesses pursue short-term solutions that save money and promise to maybe hit target audiences. Unfortunately marketing will only yield success in the same measure as the thought and effort put into it. Jump into a campaign without understanding key audiences, it will likely miss the mark with its messaging. Similarly, thorough research

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Proving Company Sustainability

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How to Gain Favor In The Eyes of Your Buyers

Sustainability is its own buzz word in the corporate world, but sustainability has many useful elements that can give your business credibility in the eyes of consumers. Sustainability basically refers to ways your business promotes the well-being or ‘sustainability’ of mankind, usually in the context of the environment and preserving the environment through responsible work practices. But I invite you to view sustainability in a more holistic way.

What is Sustainability?

Sustainability for

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