Why Marketing Questions?
Marketing is nebulous. With increases in technology key audiences are more difficult than ever to reach and motivate to buy. Before planning your next marketing campaign try to ask key marketing questions. Asking questions in marketing gives you more direction and allows for the best ideas to be flushed out of the creative/brainstorming process, maximizing the likelihood of campaign success.
Firstly, ask the ‘who’ related questions. Who are you trying to reach? Who influences your key audiences? Identifying