Archive for November, 2014


Four Basic Marketing Metrics

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What To Look For

Every marketer needs to know how to measure his results. With the amount of time and resources business spend on digital marketing, it would be good for owners and marketers alike to know what to look for when it comes to marketing metrics.

Here are some of the basic and fundamental metrics businesses should use to measure the effectiveness of their marketing efforts.

ROI, ROMI
ROI – Return on Investment

In its most basic form, ROI is how much

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Keys to Effective Marketing

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Slimming Down Your Keychain

Hockey legend Wayne Gretzky is credited in saying, “You miss 100 percent of the shots you don’t take.” The same is true with marketing techniques. The key is taking a shot you feel confident you can make.

With 28 million small business in America, it’s hard to find a way for your voice to be heard. There are two main challenges in marketing a business. Creating the right plan and then implementing that plan effectively.

Creating the Right

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