Archive for April, 2015

Marketers- How to plug “Big Data” into Closed Loop Marketing

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What is big data? And how does it affect Website Marketing?

I’m sure you have heard the terms “big data” and “website analytics.” These two phrases have the masses chanting BIG DATA over and over again. I wouldn’t be surprised to see someone walk by with a “big data” tattoo stamped on their bicep. What’s the big deal? Why are thousands of companies talking about web analytics? The answers are more simple than you’d expect. After

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