Crowdsourcing can be a fun and innovative way to test and name new products and find the best possible solutions. Sometimes however, it doesn’t all work out as planned. Today we’ll take a look at some of the unintended consequences of crowdsourcing names for products.
1. Mountain Dew’s “Dub the Dew” Contest
In 2012, Mountain Dew launched a campaign aimed at naming their new green-apple infused soft drink called “Dub