Archive for May, 2016

Top 3 Crowdsource Marketing Fails.

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Crowdsourcing can be a fun and innovative way to test and name new products and find the best possible solutions. Sometimes however, it doesn’t all work out as planned. Today we’ll take a look at some of the unintended consequences of crowdsourcing names for products.

Sometimes the internet can’t be trusted to come up with good ideas.

1. Mountain Dew’s “Dub the Dew” Contest
In 2012, Mountain Dew launched a campaign aimed at naming their new green-apple infused soft drink called “Dub

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