Archive for the 'News' Category
Crowdsourcing can be a fun and innovative way to test and name new products and find the best possible solutions. Sometimes however, it doesn’t all work out as planned. Today we’ll take a look at some of the unintended consequences of crowdsourcing names for products.
Sometimes the internet can’t be trusted to come up with good ideas.
1. Mountain Dew’s “Dub the Dew” Contest
In 2012, Mountain Dew launched a campaign aimed at naming their new green-apple infused soft drink called “Dub
So you planned, prepared and executed your marketing campaign… and it tanked. What happened? You thought that you had planned everything perfectly and it was going to be a home run. Here are 5 reasons your campaign failed.
Targeted wrong audience – This may be the biggest reason that your campaign fails. You can have the perfect plan with amazing goals and strategies. But if you are selling pop music and targeting
Social media has been around for a while but people keep making the same mistakes over and over. Just like Edmund Burke said, “Those who don’t know history are doomed to repeat it.” Learn from these terrible mistakes that have been made on social media so that your company doesn’t become the next PR nightmare.
1. 4 Auto Insurance ‘Accident’- 4 Auto Insurance Quote thought it was a good idea to use Paul
In the fast-paced world that we live in today it can be hard to stand out from the thousands of messages that are being pushed, on a daily basis, to your audience. In marketing it is important to get your message out but how do you do that? How can you show off your company and still be different enough to get attention? Here are a couple ideas that may help.
Cute Animals – Who
Great marketing strategy. Blogging is one way to make sure that your search engine optimization (SEO) is where it needs to be. If you want to be found when someone Google’s “who has the best pizza in Utah” you want to get content out there. The more content that you create and keywords you use, the easier it will be for customers to find you.
Give your company a voice. Something that can
This year’s Big Game had some interesting commercials but one that really stood out from the rest was Mountain Dew’s commercial “Puppy Monkey Baby”. The commercial promoted a new drink, Kickstart, that Mountain Dew just released. For those who have not yet seen it, it features an interesting mash-up of a pug’s head, monkey’s torso and arms, and a baby’s legs dancing around.
People have varying opinions about the commercial, ranging from very original to completely disturbing.
When it comes to big data, there are a lot of misconceptions. Marketing is hard enough in and of itself but when you throw big data into the mix, it can be overwhelming for many businesses. If you want to simplify the process, leave it to Setrics to do the hard work of analyzing all of the data. They will break down all the pertinent information to let you know what trends and behaviors you need to
Everyone knows that social media is absolutely necessary in today’s world. Walking down the street you will notice that 95% of people are glued to their mobile device. The majority of them will be on some form of social media. If you want to keep up you HAVE to be right there with them, walking down the street. Unless you want to be charged with stalking, you might want to use social media to reach them.
In today’s business environment, practically everything is computer or web based. Because there are so many competing software products these days, it is important that your software stands out from the rest.
Easy to Use
It is important that your product is easy for customers to use. If customers can’t figure out how to use your software or website easily, they will quickly move on to something that is more simple to navigate.
Desktop and Mobile Compatible
While people may be using your
The Importance of Big Data
Big data analytics is the process of examining large amounts of data sets to uncover useful business information like hidden patterns, correlation, market trends, and consumer preferences. The whole point of big data analytics to help companies make wise business decisions from insightful information. Not only will big data save you time, but it will also save you a lot of money. With the help of big data analytical findings, your company has the information it