Case Study of Marketing Genius: Mountain Dew


Feb 18, 2016

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Posted In : News, The latest

This year’s Big Game had some interesting commercials but one that really stood out from the rest was Mountain Dew’s commercial “Puppy Monkey Baby”. The commercial promoted a new drink, Kickstart, that Mountain Dew just released. For those who have not yet seen it, it features an interesting mash-up of a pug’s head, monkey’s torso and arms, and a baby’s legs dancing around.

People have varying opinions about the commercial, ranging from very original to completely disturbing. But people are talking about it aren’t they? Seems to me that it did what Mountain Dew wanted it to; it made a splash. People remembered it and were talking about it at the watercoolers the next day.

So what did they do to stand out from the rest of the commercials?

They were not afraid to do something new. Many times companies just stick with the status quo. They follow the same trail that all of their competitors are taking. By doing this, you also blend in with everyone else. If you want to stand out, be unique. In Mountain Dew’s case, be weird!

Take a risk. “…maybe sometimes it’s riskier not to take a risk. Sometimes all you’re guaranteeing is that things will stay the same” -Danny Wallace. Yes, it is scary and you don’t know how it’s going to turn out. But take that leap of faith. If you do your homework and feel like it is worth it, do it! Most of the time it will end up paying off in the long run.

In marketing, it is good to do what has proven to work in the past. It is also worth it to try something new. Don’t shy away from the unknown just because it might be scary. With Setrics, we can work with you to look at your marketing campaign to measure the effectiveness of that campaign. We have the ability to break big data into understandable information and usable numbers so you will know if you need to tweak a couple things in your strategy or start over from scratch.


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