Tag for ROI


8 Reasons why every Business needs a Blog

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Great marketing strategy. Blogging is one way to make sure that your search engine optimization (SEO) is where it needs to be. If you want to be found when someone Google’s “who has the best pizza in Utah” you want to get content out there. The more content that you create and keywords you use, the easier it will be for customers to find you.

Give your company a voice. Something that can

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Case Study of Marketing Genius: Mountain Dew

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This year’s Big Game had some interesting commercials but one that really stood out from the rest was Mountain Dew’s commercial “Puppy Monkey Baby”. The commercial promoted a new drink, Kickstart, that Mountain Dew just released. For those who have not yet seen it, it features an interesting mash-up of a pug’s head, monkey’s torso and arms, and a baby’s legs dancing around.

People have varying opinions about the commercial, ranging from very original to completely disturbing.

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How to Measure Your Companies Social Media Efforts

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Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.

Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a

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