May 28, 2015
Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.
Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a recent study done by Duke University, companies are increasing their spending on social media platforms such as Facebook and Twitter from 9% to more than 13% over the next 12 months. That number is projected to rise to over 20% within the next five years. Another study claims that total social media advertising has already grown from $3.4 billion in 2012 to over $8.2 billion in 2015.
While social media marketing is increasing, traditional advertising budgets are expected to contract.
With the increase in social media marketing comes a need to quantify companies return on investment. According to the study, only 15% of marketers surveyed said they were able to show the impact of social media on their businesses using quantitative measurements. Over half of the marketers said they weren’t able to measure the impact of their companies social media efforts whatsoever.
Setrics allows business to measure marketing performance in any setting – online or offline. Not only can Setrics measure your social media efforts but it can also measure your traditional marketing means like billboards, print ads and commercials.
While this may seem complex, Setrics is built for people who aren’t technical and don’t have a marketing background. It allows you to track how well your marketing dollars are doing in real time. Finally you can feel confident in your marketing efforts.
Get in touch with us today to find out what your hard-earned dollars are doing for you and how we can help maximize your marketing efforts.