In the fast-paced world that we live in today it can be hard to stand out from the thousands of messages that are being pushed, on a daily basis, to your audience. In marketing it is important to get your message out but how do you do that? How can you show off your company and still be different enough to get attention? Here are a couple ideas that may help.
Cute Animals – Who
When it comes to big data, there are a lot of misconceptions. Marketing is hard enough in and of itself but when you throw big data into the mix, it can be overwhelming for many businesses. If you want to simplify the process, leave it to Setrics to do the hard work of analyzing all of the data. They will break down all the pertinent information to let you know what trends and behaviors you need to
Orange juice seems fairly straight forward, right?
The juice….from an orange.
But for the Minute Maid company it’s a bit more complex, as they have made millions of dollars by throwing in a dash of data into the mix.
As a child product of The Coca-Cola Company, an organization known for its use of special formulas and recipes, encouraged Minute Maid to spare no expense in producing, analyzing, evaluating, and reanalyzing numbers and data significant to their production of orange juice.
Of course they wanted to find the
Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.
Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a
The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.
Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.
Hence, if marketing doesn’t
Slimming Down Your Keychain
Hockey legend Wayne Gretzky is credited in saying, “You miss 100 percent of the shots you don’t take.” The same is true with marketing techniques. The key is taking a shot you feel confident you can make.
With 28 million small business in America, it’s hard to find a way for your voice to be heard. There are two main challenges in marketing a business. Creating the right plan and then implementing that plan effectively.
Creating the Right
The Power of Measuring
No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page or how many unique visitors there are to your website. So let’s explore what marketing analytics really is and discover the
Breaking Down Big Data for Your Business
That’s the phrase on the street: big data. It’s big data this, or big data that. Aside from all the hype, what use is big data to your business marketing? Does big data have any potential to turn marketing into something that actually produces healthy increases in revenue? Of course.
Think of the challenges in marketing: an inability to effectively target key audiences without spending a fortune. The battle is even more uphill when it
How Interns Can Help Your Marketing
You are managing a mid-sized business and have a predicament. There is more work to be done than your current employees can handle, but there isn’t enough budget to hire on an additional full-time team member to take on some of the slack. This is a common issue among local businesses that don’t need large teams. There are two solutions for this work dilemma: hire freelancers on a project-by-project basis, or hire on interns. In
How to Revamp Your Company’s Marketing
Marketing is necessary, yes. Most professionals acknowledge this. However, marketing is probably the most misunderstood and poorly executed aspect of business. Too often businesses pursue short-term solutions that save money and promise to maybe hit target audiences. Unfortunately marketing will only yield success in the same measure as the thought and effort put into it. Jump into a campaign without understanding key audiences, it will likely miss the mark with its messaging. Similarly, thorough research
