May 15, 2015
The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.
Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.
Hence, if marketing doesn’t reach, and enact, the consumers then their marketing efforts might as well be as a tree falling with no one around to hear it.
This is exactly why analytics and conversion metrics are so essential to effective marketing. A company can spend all the money they want on their website, billboards, and social media. But without proper analytics they’ll never know which tactics are useful and which ones are not.
Imagine forking out a few thousand dollars on a billboard for your brand new product only find out that the other billboard a few miles down the road is exposed to 50% more traffic. Those kind of numbers could be a game changer in your business.
This is why technology platforms, like Setrics, are crucial in today’s business world. Not only do their analytics help companies cut the fat of inefficient marketing tactics, but also tell a story how their consumers behave. And understanding consumer behavior is perhaps the most important step to marketing to them specifically.
Remember, all the money and effort in the world can go into marketing. But unless you can measure the results you’re not any better than tree falling in a forest.
Take advice from Napoleon Bonaparte when he said, “War in 90% information.”