Archive for October, 2014
The Power of Measuring
No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page or how many unique visitors there are to your website. So let’s explore what marketing analytics really is and discover the
Where Your Data Really Goes
We all know that cloud software is cool and cutting edge, but what does that really mean–cloud software? How does it work? And how secure is it to use? Well, lets find out.
What is cloud software?
A good example is a commonly used web-app called DropBox. The idea with DropBox is that you drop your files, photos or videos in this “invisible box” that can then be accessed by anyone with internet access. This type of cloud