SETRICS BLOG

ON MARKETING INTELLIGENCE

Jul 23, 2015

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Why orange juice tastes better with a dash of data

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Orange juice seems fairly straight forward, right?

The juice….from an orange.

But for the Minute Maid company it’s a bit more complex, as they have made millions of dollars by throwing in a dash of data into the mix.

As a child product of The Coca-Cola Company, an organization known for its use of special formulas and recipes, encouraged Minute Maid to spare no expense in producing, analyzing, evaluating, and reanalyzing numbers and data significant to their production of orange juice.

Of course they wanted to find the

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Jul 14, 2015

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Why it is Important to Have Simple Software

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In today’s business environment, practically everything is computer or web based. Because there are so many competing software products these days, it is important that your software stands out from the rest.

 

Easy to Use

It is important that your product is easy for customers to use. If customers can’t figure out how to use your software or website easily, they will quickly move on to something that is more simple to navigate.

 

Desktop and Mobile Compatible

While people may be using your

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Jun 26, 2015

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Use Big Data to your company’s advantage

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The Importance of Big Data

Big data analytics is the process of examining large amounts of data sets to uncover useful business information like hidden patterns, correlation, market trends, and consumer preferences. The whole point of big data analytics to help companies make wise business decisions from insightful information. Not only will big data save you time, but it will also save you a lot of money. With the help of big data analytical findings, your company has the information it

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marketing, plan, steps, tips

Jun 15, 2015

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Making your own Marketing Plan

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Making your own marketing plan might seem like a really hard task, especially if you don’t even know where to start. Before writing anything or getting overwhelmed, just remember this is a process of logic. You will have to ask yourself questions after each step which will lead you to the next stage of the process.

What data or information do we have?
Where are we (based on the data)?
What do we want?
What do we have to do?
Are we right?

 

These are examples

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Jun 5, 2015

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Strategy: The Key to Marketing Analytics

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In the advertising and marketing business we’re always talking strategy. Strategies to increase awareness, to promote consumer loyalty, build up brand image, introduce a new product, enter a new market, reach a new target –  You name it, it needs a strategy. And the very best strategies can be found only through solid research and data analysis. Here is a quick guide to understanding the strategy-analytics connection and how to make the best use of your data.

The fate of any

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May 28, 2015

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How to Measure Your Companies Social Media Efforts

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Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.

Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a

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May 22, 2015

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Why Measurements Matter

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When starting a marketing campaign, it’s good to have an overarching goal to work towards. This goal correlates with a problem you are trying to fix, an opportunity you want to create, or a combination of both.

After setting a goal, you need to break it down into smaller tasks called objectives. Objectives are more specific than a goal. They are time bound, measurable, and attainable. A good example of an objective is, “Increase website traffic by 20 percent in 6

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May 15, 2015

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Analytics matter; what your marketing is (or is not) doing for you

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The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.

Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.

Hence, if marketing doesn’t

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Big Data

Apr 6, 2015

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Marketers- How to plug “Big Data” into Closed Loop Marketing

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What is big data? And how does it affect Website Marketing?

I’m sure you have heard the terms “big data” and “website analytics.” These two phrases have the masses chanting BIG DATA over and over again. I wouldn’t be surprised to see someone walk by with a “big data” tattoo stamped on their bicep. What’s the big deal? Why are thousands of companies talking about web analytics? The answers are more simple than you’d expect. After

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Nov 22, 2014

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Four Basic Marketing Metrics

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What To Look For

Every marketer needs to know how to measure his results. With the amount of time and resources business spend on digital marketing, it would be good for owners and marketers alike to know what to look for when it comes to marketing metrics.

Here are some of the basic and fundamental metrics businesses should use to measure the effectiveness of their marketing efforts.

ROI, ROMI
ROI – Return on Investment

In its most basic form, ROI is how much

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