ON MARKETING INTELLIGENCE
Jun 26, 2015
The Importance of Big Data
Big data analytics is the process of examining large amounts of data sets to uncover useful business information like hidden patterns, correlation, market trends, and consumer preferences. The whole point of big data analytics to help companies make wise business decisions from insightful information. Not only will big data save you time, but it will also save you a lot of money. With the help of big data analytical findings, your company has the information it
Jun 15, 2015
Making your own marketing plan might seem like a really hard task, especially if you don’t even know where to start. Before writing anything or getting overwhelmed, just remember this is a process of logic. You will have to ask yourself questions after each step which will lead you to the next stage of the process.
What data or information do we have?
Where are we (based on the data)?
What do we want?
What do we have to do?
Are we right?
These are examples
Jun 5, 2015
In the advertising and marketing business we’re always talking strategy. Strategies to increase awareness, to promote consumer loyalty, build up brand image, introduce a new product, enter a new market, reach a new target – You name it, it needs a strategy. And the very best strategies can be found only through solid research and data analysis. Here is a quick guide to understanding the strategy-analytics connection and how to make the best use of your data.
The fate of any
May 28, 2015
Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.
Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a
May 22, 2015
When starting a marketing campaign, it’s good to have an overarching goal to work towards. This goal correlates with a problem you are trying to fix, an opportunity you want to create, or a combination of both.
After setting a goal, you need to break it down into smaller tasks called objectives. Objectives are more specific than a goal. They are time bound, measurable, and attainable. A good example of an objective is, “Increase website traffic by 20 percent in 6
May 15, 2015
The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.
Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.
Hence, if marketing doesn’t
Apr 6, 2015
What is big data? And how does it affect Website Marketing?
I’m sure you have heard the terms “big data” and “website analytics.” These two phrases have the masses chanting BIG DATA over and over again. I wouldn’t be surprised to see someone walk by with a “big data” tattoo stamped on their bicep. What’s the big deal? Why are thousands of companies talking about web analytics? The answers are more simple than you’d expect. After
Nov 22, 2014
What To Look For
Every marketer needs to know how to measure his results. With the amount of time and resources business spend on digital marketing, it would be good for owners and marketers alike to know what to look for when it comes to marketing metrics.
Here are some of the basic and fundamental metrics businesses should use to measure the effectiveness of their marketing efforts.
ROI – Return on Investment
In its most basic form, ROI is how much
Nov 11, 2014
Slimming Down Your Keychain
Hockey legend Wayne Gretzky is credited in saying, “You miss 100 percent of the shots you don’t take.” The same is true with marketing techniques. The key is taking a shot you feel confident you can make.
With 28 million small business in America, it’s hard to find a way for your voice to be heard. There are two main challenges in marketing a business. Creating the right plan and then implementing that plan effectively.
Creating the Right
Oct 24, 2014
The Power of Measuring
No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page or how many unique visitors there are to your website. So let’s explore what marketing analytics really is and discover the