ON MARKETING INTELLIGENCE
May 20, 2016
Crowdsourcing can be a fun and innovative way to test and name new products and find the best possible solutions. Sometimes however, it doesn’t all work out as planned. Today we’ll take a look at some of the unintended consequences of crowdsourcing names for products.
Sometimes the internet can’t be trusted to come up with good ideas.
1. Mountain Dew’s “Dub the Dew” Contest
In 2012, Mountain Dew launched a campaign aimed at naming their new green-apple infused soft drink called “Dub
Apr 25, 2016
Social media is constantly moving and changing and so should your presence on different social media sites. Here are 3 new social media platforms that your company needs to be on to keep up with the younger generation.
Snapchat: Is your target audience young? Do you want to get people using your brand at a young age so they will continue on through college and their adult years? Snapchat is what you need to be using. According to a Piper
Apr 8, 2016
So you planned, prepared and executed your marketing campaign… and it tanked. What happened? You thought that you had planned everything perfectly and it was going to be a home run. Here are 5 reasons your campaign failed.
Targeted wrong audience – This may be the biggest reason that your campaign fails. You can have the perfect plan with amazing goals and strategies. But if you are selling pop music and targeting
Mar 30, 2016
Sometimes you can get overwhelmed when doing marketing, analyzing the numbers, and looking into the big data. Along with allowing Setrics make the data easy to read and understand, we want to give you some inspiration to keep innovating. Check out these quotes about marketing to get energized, motivated and maybe even spark an idea that you can implement into your current strategy.
“Good content isn’t about good storytelling. It’s about telling a true story well.”
Mar 21, 2016
Social media has been around for a while but people keep making the same mistakes over and over. Just like Edmund Burke said, “Those who don’t know history are doomed to repeat it.” Learn from these terrible mistakes that have been made on social media so that your company doesn’t become the next PR nightmare.
1. 4 Auto Insurance ‘Accident’- 4 Auto Insurance Quote thought it was a good idea to use Paul
Mar 9, 2016
In the fast-paced world that we live in today it can be hard to stand out from the thousands of messages that are being pushed, on a daily basis, to your audience. In marketing it is important to get your message out but how do you do that? How can you show off your company and still be different enough to get attention? Here are a couple ideas that may help.
Cute Animals – Who
Feb 23, 2016
Great marketing strategy. Blogging is one way to make sure that your search engine optimization (SEO) is where it needs to be. If you want to be found when someone Google’s “who has the best pizza in Utah” you want to get content out there. The more content that you create and keywords you use, the easier it will be for customers to find you.
Give your company a voice. Something that can
Feb 18, 2016
This year’s Big Game had some interesting commercials but one that really stood out from the rest was Mountain Dew’s commercial “Puppy Monkey Baby”. The commercial promoted a new drink, Kickstart, that Mountain Dew just released. For those who have not yet seen it, it features an interesting mash-up of a pug’s head, monkey’s torso and arms, and a baby’s legs dancing around.
People have varying opinions about the commercial, ranging from very original to completely disturbing.
Feb 4, 2016
When it comes to big data, there are a lot of misconceptions. Marketing is hard enough in and of itself but when you throw big data into the mix, it can be overwhelming for many businesses. If you want to simplify the process, leave it to Setrics to do the hard work of analyzing all of the data. They will break down all the pertinent information to let you know what trends and behaviors you need to
Jan 27, 2016
Are you one of those people who think that the ‘interweb’ is just a fad? Something that is going to die out soon? If so, you can stop reading. If you are not a crazy person and think that the internet is here to stay, you need to take advantage of it. Using a hashtag to connect your company with your consumers, and those consumers with other consumers, is essential. A hashtag can create a