ON MARKETING INTELLIGENCE
Jul 20, 2014
Why Marketing Questions?
Marketing is nebulous. With increases in technology key audiences are more difficult than ever to reach and motivate to buy. Before planning your next marketing campaign try to ask key marketing questions. Asking questions in marketing gives you more direction and allows for the best ideas to be flushed out of the creative/brainstorming process, maximizing the likelihood of campaign success.
Firstly, ask the ‘who’ related questions. Who are you trying to reach? Who influences your key audiences? Identifying
Jul 5, 2014
There are moments in marketing history when a campaign will just blow everything else out of the water. We are never short of content when it comes to marketing and advertising. The average person witnesses dozens of advertisements in a single day just in the process of checking his/her email and social media feeds. So, when that iconic campaign does come along it is a breath of fresh air and gives us a renewed belief in the creative minds
Jun 21, 2014
Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify.
As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more difficult to define. What is the value of ten retweets on Twitter? What are 1,000 daily views of your company
Jun 12, 2014
We Live in a More Dynamic World
It’s no secret mobile technology has completely changed the marketing landscape. Now, your daily consumer has instant access to live video streaming, tweets, posts, pins, snaps and an assortment of social media postings—all right in his or her pocket. It is estimated that the average user spends about 5 hours daily on the Internet. During that time spent online, consumers are bombarded with countless advertisements and promotional messages. Because of this, it is increasingly
May 28, 2014
Even five years ago you had to use a CD to install any software you wanted to use on your computer. Well, the software world has come pretty far, even just in the last five years! Although some softwares will still require a manual install or updates, most softwares are switching over to the cloud. (And we have nothing bad to say about that because we’ve done it ourselves!) So if you’re hesitant to embrace the cloud, check out these
May 8, 2014
When it comes to social media marketing there’s definitely a different etiquette than other small business marketing efforts. Social media marketing requires a more subtle and more colloquial approach than regular marketing. If you’re wondering how to make the switch from traditional marketing to social media marketing, here are a few tips to get you started:
-Make jokes: Social media is meant to entertain, so humor is always appreciated! Whether it’s a comic, a funny image, or a joke, making your
Apr 28, 2014
At Method we’re concerned with helping you. While the data is big and often overwhelming, our primary concern is to make the data accessible to you, no matter how little web experience you have. So we’ve done a few things to help you along:
First of all, we put the tools in the cloud. That means, the Method software is available anywhere and its storage is immense. You can access your data from your office computer or from your tablet at
Apr 14, 2014
Let’s be honest: the Google Algorithm is a maze for most people. Even sites that are developed to try and explain it (like this one) fail pretty miserably at explaining the Google Algorithm to everyday folk.
The Google Algorithm is complicated because it’s a math-based system which was written by highly talented tech developers. So if you’re no good at math, or if you don’t have the vocabulary of a tech developer, you will have a hard time understanding the
Mar 31, 2014
Even though you’ve read about the features of Method, you may be left scratching your head and trying to figure out exactly how Method can help you! Since we don’t want to leave any room for confusion, we invite you to watch this video and to learn exactly how Method can renovate your marketing efforts!
Join Method today to find out how our hard work can make your hard work go even further!
Mar 18, 2014
Meet Method—the first all-inclusive marketing platform of its kind—and say goodbye to your marketing woes. For years you’ve been trying to understand the pile of information in your web analytics and then tried to apply that information to your own business, but everyone in small business knows that applying web analytics to real-life marketing is much more difficult than it seems. So that’s why we’ve created Method, a marketing platform that will not only simplify the information in your web