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Case Study of Marketing Genius: Old Spice

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There are moments in marketing history when a campaign will just blow everything else out of the water. We are never short of content when it comes to marketing and advertising. The average person witnesses dozens of advertisements in a single day just in the process of checking his/her email and social media feeds. So, when that iconic campaign does come along it is a breath of fresh air and gives us a renewed belief in the creative minds

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