ON MARKETING INTELLIGENCE
May 15, 2015
The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.
Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.
Hence, if marketing doesn’t
Apr 6, 2015
What is big data? And how does it affect Website Marketing?
I’m sure you have heard the terms “big data” and “website analytics.” These two phrases have the masses chanting BIG DATA over and over again. I wouldn’t be surprised to see someone walk by with a “big data” tattoo stamped on their bicep. What’s the big deal? Why are thousands of companies talking about web analytics? The answers are more simple than you’d expect. After
Nov 22, 2014
What To Look For
Every marketer needs to know how to measure his results. With the amount of time and resources business spend on digital marketing, it would be good for owners and marketers alike to know what to look for when it comes to marketing metrics.
Here are some of the basic and fundamental metrics businesses should use to measure the effectiveness of their marketing efforts.
ROI – Return on Investment
In its most basic form, ROI is how much
Nov 11, 2014
Slimming Down Your Keychain
Hockey legend Wayne Gretzky is credited in saying, “You miss 100 percent of the shots you don’t take.” The same is true with marketing techniques. The key is taking a shot you feel confident you can make.
With 28 million small business in America, it’s hard to find a way for your voice to be heard. There are two main challenges in marketing a business. Creating the right plan and then implementing that plan effectively.
Creating the Right
Oct 24, 2014
The Power of Measuring
No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page or how many unique visitors there are to your website. So let’s explore what marketing analytics really is and discover the
Oct 13, 2014
Where Your Data Really Goes
We all know that cloud software is cool and cutting edge, but what does that really mean–cloud software? How does it work? And how secure is it to use? Well, lets find out.
What is cloud software?
A good example is a commonly used web-app called DropBox. The idea with DropBox is that you drop your files, photos or videos in this “invisible box” that can then be accessed by anyone with internet access. This type of cloud
Sep 18, 2014
Breaking Down Big Data for Your Business
That’s the phrase on the street: big data. It’s big data this, or big data that. Aside from all the hype, what use is big data to your business marketing? Does big data have any potential to turn marketing into something that actually produces healthy increases in revenue? Of course.
Think of the challenges in marketing: an inability to effectively target key audiences without spending a fortune. The battle is even more uphill when it
Sep 5, 2014
How Interns Can Help Your Marketing
You are managing a mid-sized business and have a predicament. There is more work to be done than your current employees can handle, but there isn’t enough budget to hire on an additional full-time team member to take on some of the slack. This is a common issue among local businesses that don’t need large teams. There are two solutions for this work dilemma: hire freelancers on a project-by-project basis, or hire on interns. In
Aug 28, 2014
How to Revamp Your Company’s Marketing
Marketing is necessary, yes. Most professionals acknowledge this. However, marketing is probably the most misunderstood and poorly executed aspect of business. Too often businesses pursue short-term solutions that save money and promise to maybe hit target audiences. Unfortunately marketing will only yield success in the same measure as the thought and effort put into it. Jump into a campaign without understanding key audiences, it will likely miss the mark with its messaging. Similarly, thorough research
Aug 12, 2014
How to Gain Favor In The Eyes of Your Buyers
Sustainability is its own buzz word in the corporate world, but sustainability has many useful elements that can give your business credibility in the eyes of consumers. Sustainability basically refers to ways your business promotes the well-being or ‘sustainability’ of mankind, usually in the context of the environment and preserving the environment through responsible work practices. But I invite you to view sustainability in a more holistic way.
What is Sustainability?