Tag for analytics


37 Inspirational Marketing Quotes

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Sometimes you can get overwhelmed when doing marketing, analyzing the numbers, and looking into the big data. Along with allowing Setrics make the data easy to read and understand, we want to give you some inspiration to keep innovating. Check out these quotes about marketing to get energized, motivated and maybe even spark an idea that you can implement into your current strategy.

“Good content isn’t about good storytelling. It’s about telling a true story well.”

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Misconceptions about Big Data

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When it comes to big data, there are a lot of misconceptions. Marketing is hard enough in and of itself but when you throw big data into the mix, it can be overwhelming for many businesses. If you want to simplify the process, leave it to Setrics to do the hard work of analyzing all of the data. They will break down all the pertinent information to let you know what trends and behaviors you need to

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How to Create the Perfect Hashtag

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Are you one of those people who think that the ‘interweb’ is just a fad? Something that is going to die out soon? If so, you can stop reading. If you are not a crazy person and think that the internet is here to stay, you need to take advantage of it. Using a hashtag to connect your company with your consumers, and those consumers with other consumers, is essential. A hashtag can create a

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Am I using the most Effective Social Media Platforms?

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Everyone knows that social media is absolutely necessary in today’s world. Walking down the street you will notice that 95% of people are glued to their mobile device. The majority of them will be on some form of social media. If you want to keep up you HAVE to be right there with them, walking down the street. Unless you want to be charged with stalking, you might want to use social media to reach them.

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The Great Divide

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Anyone who isn’t living under a rock these days can see that businesses know how to target you. If, for instance, you search Google for a watch to buy for your brother’s birthday, the next thing you know there will be ads for watches on your Facebook, amazon account, and random websites you visit.

So why is this information valuable? Business have to make informed decisions if they want to make money. They need to know who their customers are,

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Why orange juice tastes better with a dash of data

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Orange juice seems fairly straight forward, right?

The juice….from an orange.

But for the Minute Maid company it’s a bit more complex, as they have made millions of dollars by throwing in a dash of data into the mix.

As a child product of The Coca-Cola Company, an organization known for its use of special formulas and recipes, encouraged Minute Maid to spare no expense in producing, analyzing, evaluating, and reanalyzing numbers and data significant to their production of orange juice.

Of course they wanted to find the

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How to Measure Your Companies Social Media Efforts

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Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.

Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a

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Analytics matter; what your marketing is (or is not) doing for you

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The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.

Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.

Hence, if marketing doesn’t

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Why Your Marketing Needs Analytics

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The Power of Measuring

No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page or how many unique visitors there are to your website. So let’s explore what marketing analytics really is and discover the

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In a Marketing Slump?

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Breaking Down Big Data for Your Business

That’s the phrase on the street: big data. It’s big data this, or big data that. Aside from all the hype, what use is big data to your business marketing? Does big data have any potential to turn marketing into something that actually produces healthy increases in revenue? Of course.

Think of the challenges in marketing: an inability to effectively target key audiences without spending a fortune. The battle is even more uphill when it

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