Tag for how to measure marketing
When starting a marketing campaign, it’s good to have an overarching goal to work towards. This goal correlates with a problem you are trying to fix, an opportunity you want to create, or a combination of both.
After setting a goal, you need to break it down into smaller tasks called objectives. Objectives are more specific than a goal. They are time bound, measurable, and attainable. A good example of an objective is, “Increase website traffic by 20 percent in 6
What To Look For
Every marketer needs to know how to measure his results. With the amount of time and resources business spend on digital marketing, it would be good for owners and marketers alike to know what to look for when it comes to marketing metrics.
Here are some of the basic and fundamental metrics businesses should use to measure the effectiveness of their marketing efforts.
ROI – Return on Investment
In its most basic form, ROI is how much