When it comes to big data, there are a lot of misconceptions. Marketing is hard enough in and of itself but when you throw big data into the mix, it can be overwhelming for many businesses. If you want to simplify the process, leave it to Setrics to do the hard work of analyzing all of the data. They will break down all the pertinent information to let you know what trends and behaviors you need to
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Why orange juice tastes better with a dash of data
Orange juice seems fairly straight forward, right?
The juice….from an orange.
But for the Minute Maid company it’s a bit more complex, as they have made millions of dollars by throwing in a dash of data into the mix.
As a child product of The Coca-Cola Company, an organization known for its use of special formulas and recipes, encouraged Minute Maid to spare no expense in producing, analyzing, evaluating, and reanalyzing numbers and data significant to their production of orange juice.
Of course they wanted to find the
Marketers- How to plug “Big Data” into Closed Loop Marketing
What is big data? And how does it affect Website Marketing?
I’m sure you have heard the terms “big data” and “website analytics.” These two phrases have the masses chanting BIG DATA over and over again. I wouldn’t be surprised to see someone walk by with a “big data” tattoo stamped on their bicep. What’s the big deal? Why are thousands of companies talking about web analytics? The answers are more simple than you’d expect. After
In a Marketing Slump?
Breaking Down Big Data for Your Business
That’s the phrase on the street: big data. It’s big data this, or big data that. Aside from all the hype, what use is big data to your business marketing? Does big data have any potential to turn marketing into something that actually produces healthy increases in revenue? Of course.
Think of the challenges in marketing: an inability to effectively target key audiences without spending a fortune. The battle is even more uphill when it