Tag for marketing success

Why Your Marketing Needs Analytics

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The Power of Measuring

No campaign or business can ever reach it’s full potential without analytics encouraging the efforts, supporting the ideas and measuring the results. Marketing analytics differs from web analytics in that it focuses on finding leads, upping sales and driving traffic to your site, while web analytics focuses more on how long people stayed on a page or how many unique visitors there are to your website. So let’s explore what marketing analytics really is and discover the

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How to Measure Marketing ROI

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Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify.

As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more difficult to define. What is the value of ten retweets on Twitter? What are 1,000 daily views of your company

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