Feb 23, 2016
Great marketing strategy. Blogging is one way to make sure that your search engine optimization (SEO) is where it needs to be. If you want to be found when someone Google’s “who has the best pizza in Utah” you want to get content out there. The more content that you create and keywords you use, the easier it will be for customers to find you.
Give your company a voice. Something that can really help out with small businesses is to humanize your company. Americans are against huge corporations because they associate them with greed and corruption. When you blog you can show who you really are. It lets your customers see the person behind the logo.
Drive more traffic to your website. When you post blogs and attach those links to your social media platforms, it can significantly boost the traffic to your website. This will broaden the amount of people looking at your products or services and ultimately increase your bottom line.
Ability to speak directly to your customers. Ever wish that you could find a room full of people who wanted to pay for what you were selling? Blog and let those people come to you. They are out there searching, speak directly to them and watch them start showing up.
Promote your products. Show off what you got. Have a brand new gadget that no one else has? Invented the new must-have tool? Created a brand new sauce that is going to blow people away? Let the people hear about it! Use a blog to showcase the product and take advantage of the free advertising.
People love tricks and tips. In today’s world, people are looking for the easiest and cheapest ways to get things done. They love to find things that they did not know before. Giving them tips or tricks on how your product will make their life easier will make them pay more attention to your company.
Share your expertise. If you know what you are talking about, share it with the world! Becoming a thought leader in your market will put you head and shoulders above your competition. People will come to you for advice and make you the first place that they visit to get their information. It will also increase your credibility and trust in the community.
Address important issues. Set the record straight with a blog. Did someone badmouth your business or publicized defamatory information? Blog about it. A blog is a great way to defend yourself. Get the truth out there and make sure that people know what is really going on. You can also talk about current issues to show customers that your company is up-to-date on what is going on in the world and local community. .
Don’t miss out on the great opportunity that is a blog. According to Hubspot, blogs brought in 38% of leads beating out paid searches and other paid advertising. Don’t pay big bucks for things that don’t work as well. Blogging will give you a great ROI. Happy blogging!