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The Great Divide

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Anyone who isn’t living under a rock these days can see that businesses know how to target you. If, for instance, you search Google for a watch to buy for your brother’s birthday, the next thing you know there will be ads for watches on your Facebook, amazon account, and random websites you visit.

So why is this information valuable? Business have to make informed decisions if they want to make money. They need to know who their customers are,

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