When starting a marketing campaign, it’s good to have an overarching goal to work towards. This goal correlates with a problem you are trying to fix, an opportunity you want to create, or a combination of both.
After setting a goal, you need to break it down into smaller tasks called objectives. Objectives are more specific than a goal. They are time bound, measurable, and attainable. A good example of an objective is, “Increase website traffic by 20 percent in 6
Slimming Down Your Keychain
Hockey legend Wayne Gretzky is credited in saying, “You miss 100 percent of the shots you don’t take.” The same is true with marketing techniques. The key is taking a shot you feel confident you can make.
With 28 million small business in America, it’s hard to find a way for your voice to be heard. There are two main challenges in marketing a business. Creating the right plan and then implementing that plan effectively.
Creating the Right
We Live in a More Dynamic World
It’s no secret mobile technology has completely changed the marketing landscape. Now, your daily consumer has instant access to live video streaming, tweets, posts, pins, snaps and an assortment of social media postings—all right in his or her pocket. It is estimated that the average user spends about 5 hours daily on the Internet. During that time spent online, consumers are bombarded with countless advertisements and promotional messages. Because of this, it is increasingly
