What is big data? And how does it affect Website Marketing?
I’m sure you have heard the terms “big data” and “website analytics.” These two phrases have the masses chanting BIG DATA over and over again. I wouldn’t be surprised to see someone walk by with a “big data” tattoo stamped on their bicep. What’s the big deal? Why are thousands of companies talking about web analytics? The answers are more simple than you’d expect. After
Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify.
As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more difficult to define. What is the value of ten retweets on Twitter? What are 1,000 daily views of your company
