May, 2015 | Setrics

How to Measure Your Companies Social Media Efforts

Published under News on 05/28/2015

Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.

Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a

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Why Measurements Matter

Published under The latest on 05/22/2015

When starting a marketing campaign, it’s good to have an overarching goal to work towards. This goal correlates with a problem you are trying to fix, an opportunity you want to create, or a combination of both.

After setting a goal, you need to break it down into smaller tasks called objectives. Objectives are more specific than a goal. They are time bound, measurable, and attainable. A good example of an objective is, “Increase website traffic by 20 percent in 6

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Analytics matter; what your marketing is (or is not) doing for you

Published under News on 05/15/2015

The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.

Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.

Hence, if marketing doesn’t

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