Great marketing strategy. Blogging is one way to make sure that your search engine optimization (SEO) is where it needs to be. If you want to be found when someone Google’s “who has the best pizza in Utah” you want to get content out there. The more content that you create and keywords you use, the easier it will be for customers to find you.
Give your company a voice. Something that can
This year’s Big Game had some interesting commercials but one that really stood out from the rest was Mountain Dew’s commercial “Puppy Monkey Baby”. The commercial promoted a new drink, Kickstart, that Mountain Dew just released. For those who have not yet seen it, it features an interesting mash-up of a pug’s head, monkey’s torso and arms, and a baby’s legs dancing around.
People have varying opinions about the commercial, ranging from very original to completely disturbing.
Slimming Down Your Keychain
Hockey legend Wayne Gretzky is credited in saying, “You miss 100 percent of the shots you don’t take.” The same is true with marketing techniques. The key is taking a shot you feel confident you can make.
With 28 million small business in America, it’s hard to find a way for your voice to be heard. There are two main challenges in marketing a business. Creating the right plan and then implementing that plan effectively.
Creating the Right
Breaking Down Big Data for Your Business
That’s the phrase on the street: big data. It’s big data this, or big data that. Aside from all the hype, what use is big data to your business marketing? Does big data have any potential to turn marketing into something that actually produces healthy increases in revenue? Of course.
Think of the challenges in marketing: an inability to effectively target key audiences without spending a fortune. The battle is even more uphill when it
How Interns Can Help Your Marketing
You are managing a mid-sized business and have a predicament. There is more work to be done than your current employees can handle, but there isn’t enough budget to hire on an additional full-time team member to take on some of the slack. This is a common issue among local businesses that don’t need large teams. There are two solutions for this work dilemma: hire freelancers on a project-by-project basis, or hire on interns. In
How to Revamp Your Company’s Marketing
Marketing is necessary, yes. Most professionals acknowledge this. However, marketing is probably the most misunderstood and poorly executed aspect of business. Too often businesses pursue short-term solutions that save money and promise to maybe hit target audiences. Unfortunately marketing will only yield success in the same measure as the thought and effort put into it. Jump into a campaign without understanding key audiences, it will likely miss the mark with its messaging. Similarly, thorough research
How to Gain Favor In The Eyes of Your Buyers
Sustainability is its own buzz word in the corporate world, but sustainability has many useful elements that can give your business credibility in the eyes of consumers. Sustainability basically refers to ways your business promotes the well-being or ‘sustainability’ of mankind, usually in the context of the environment and preserving the environment through responsible work practices. But I invite you to view sustainability in a more holistic way.
What is Sustainability?
Sustainability for
Get Creative
There are moments in marketing history when a campaign will just blow everything else out of the water. We are never short of content when it comes to marketing and advertising. The average person witnesses dozens of advertisements in a single day just in the process of checking his/her email and social media feeds. So, when that iconic campaign does come along it is a breath of fresh air and gives us a renewed belief in the creative minds
Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify.
As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more difficult to define. What is the value of ten retweets on Twitter? What are 1,000 daily views of your company
