Making your own marketing plan might seem like a really hard task, especially if you don’t even know where to start. Before writing anything or getting overwhelmed, just remember this is a process of logic. You will have to ask yourself questions after each step which will lead you to the next stage of the process.
What data or information do we have?
Where are we (based on the data)?
What do we want?
What do we have to do?
Are we right?
These are examples
In the advertising and marketing business we’re always talking strategy. Strategies to increase awareness, to promote consumer loyalty, build up brand image, introduce a new product, enter a new market, reach a new target – You name it, it needs a strategy. And the very best strategies can be found only through solid research and data analysis. Here is a quick guide to understanding the strategy-analytics connection and how to make the best use of your data.
The fate of any
Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.
Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a
The famous analogy of “If a tree falls in a forest and nobody’s around to hear it, does it make a noise?” is overused, but remains useful in comparing how marketing works.
Companies all over the world spend thousands of dollars on marketing and advertising campaigns in an effort to brand and sell their product. And to their dismay much of that money is wasted on efforts that don’t make a difference in their consumer base.
Hence, if marketing doesn’t
Why Marketing Questions?
Marketing is nebulous. With increases in technology key audiences are more difficult than ever to reach and motivate to buy. Before planning your next marketing campaign try to ask key marketing questions. Asking questions in marketing gives you more direction and allows for the best ideas to be flushed out of the creative/brainstorming process, maximizing the likelihood of campaign success.
Ask ‘Who’
Firstly, ask the ‘who’ related questions. Who are you trying to reach? Who influences your key audiences? Identifying
Get Creative
There are moments in marketing history when a campaign will just blow everything else out of the water. We are never short of content when it comes to marketing and advertising. The average person witnesses dozens of advertisements in a single day just in the process of checking his/her email and social media feeds. So, when that iconic campaign does come along it is a breath of fresh air and gives us a renewed belief in the creative minds
Return on investment(ROI) is a dubious phrase to professionals in the marketing world. CEOs expect a return on spend marketing dollars in order to enhance the company “bottom line.” This practice sounds great in theory, but in reality is difficult to quantify.
As marketing becomes more and more integrated with public relations, a threshold of marketing success is even more difficult to define. What is the value of ten retweets on Twitter? What are 1,000 daily views of your company
Even five years ago you had to use a CD to install any software you wanted to use on your computer. Well, the software world has come pretty far, even just in the last five years! Although some softwares will still require a manual install or updates, most softwares are switching over to the cloud. (And we have nothing bad to say about that because we’ve done it ourselves!) So if you’re hesitant to embrace the cloud, check out these
When it comes to social media marketing there’s definitely a different etiquette than other small business marketing efforts. Social media marketing requires a more subtle and more colloquial approach than regular marketing. If you’re wondering how to make the switch from traditional marketing to social media marketing, here are a few tips to get you started:
Do:
-Make jokes: Social media is meant to entertain, so humor is always appreciated! Whether it’s a comic, a funny image, or a joke, making your
At Method we’re concerned with helping you. While the data is big and often overwhelming, our primary concern is to make the data accessible to you, no matter how little web experience you have. So we’ve done a few things to help you along:
First of all, we put the tools in the cloud. That means, the Method software is available anywhere and its storage is immense. You can access your data from your office computer or from your tablet at
