So you planned, prepared and executed your marketing campaign… and it tanked. What happened? You thought that you had planned everything perfectly and it was going to be a home run. Here are 5 reasons your campaign failed.
Targeted wrong audience – This may be the biggest reason that your campaign fails. You can have the perfect plan with amazing goals and strategies. But if you are selling pop music and targeting
Sometimes you can get overwhelmed when doing marketing, analyzing the numbers, and looking into the big data. Along with allowing Setrics make the data easy to read and understand, we want to give you some inspiration to keep innovating. Check out these quotes about marketing to get energized, motivated and maybe even spark an idea that you can implement into your current strategy.
“Good content isn’t about good storytelling. It’s about telling a true story well.”
Social media has been around for a while but people keep making the same mistakes over and over. Just like Edmund Burke said, “Those who don’t know history are doomed to repeat it.” Learn from these terrible mistakes that have been made on social media so that your company doesn’t become the next PR nightmare.
1. 4 Auto Insurance ‘Accident’- 4 Auto Insurance Quote thought it was a good idea to use Paul
In the fast-paced world that we live in today it can be hard to stand out from the thousands of messages that are being pushed, on a daily basis, to your audience. In marketing it is important to get your message out but how do you do that? How can you show off your company and still be different enough to get attention? Here are a couple ideas that may help.
Cute Animals – Who
Great marketing strategy. Blogging is one way to make sure that your search engine optimization (SEO) is where it needs to be. If you want to be found when someone Google’s “who has the best pizza in Utah” you want to get content out there. The more content that you create and keywords you use, the easier it will be for customers to find you.
Give your company a voice. Something that can
This year’s Big Game had some interesting commercials but one that really stood out from the rest was Mountain Dew’s commercial “Puppy Monkey Baby”. The commercial promoted a new drink, Kickstart, that Mountain Dew just released. For those who have not yet seen it, it features an interesting mash-up of a pug’s head, monkey’s torso and arms, and a baby’s legs dancing around.
People have varying opinions about the commercial, ranging from very original to completely disturbing.
Are you one of those people who think that the ‘interweb’ is just a fad? Something that is going to die out soon? If so, you can stop reading. If you are not a crazy person and think that the internet is here to stay, you need to take advantage of it. Using a hashtag to connect your company with your consumers, and those consumers with other consumers, is essential. A hashtag can create a
Everyone knows that social media is absolutely necessary in today’s world. Walking down the street you will notice that 95% of people are glued to their mobile device. The majority of them will be on some form of social media. If you want to keep up you HAVE to be right there with them, walking down the street. Unless you want to be charged with stalking, you might want to use social media to reach them.
Making your own marketing plan might seem like a really hard task, especially if you don’t even know where to start. Before writing anything or getting overwhelmed, just remember this is a process of logic. You will have to ask yourself questions after each step which will lead you to the next stage of the process.
What data or information do we have?
Where are we (based on the data)?
What do we want?
What do we have to do?
Are we right?
These are examples
Over the last 10 years social media has completely changed how businesses reach their key publics. No longer is marketing a one-way communication with businesses controlling the conversation, customers have now become engaged in a way that they never have been before. When it comes to social media many customers are dictating the conversation and setting the tone.
Companies are recognizing this trend and are now spending record amounts on social media to appeal to their key publics. According to a
